Under the PBS Oil umbrella, our flagship brand Super Sarvottam and trusted brands like Sridhara, Niyo And Gold have given the consumers apt options of refined quality edible oils. Building brands does not happen overnight as it takes continuous efforts to ensure the quality of the product, its availability in the right market at the right time, proper responsiveness to the changing demand, frequent checks, and standardized approach. All this and of course penetration in the market through effective channels holds the key to making a product, a brand. Needless to say, at PBS we value our brands as they are the ones that represent our vision of providing standout quality and delectable taste. We have made our brands a household name today due to the immense belief which we have in the product, a good network of distributors & channel partners and above all the admiration our consumers have shown by sticking to us despite so many other brands flocking the market. With the presence in Rice Bran, Sunflower, Soyabean & Palmolein Oils, PBS Oil has become a name that is synonymous to affordable quality. Spreading health through refined oil has been the Sarvottam way since the time it was incepted. Under the PBS Oil portfolio, all the brands have seen the light of the day with increased recall and market share

All thanks to the effective marketing campaigns, adequate stocking, and promising tie-ups with retail chains of exceptional repute, brands such as Super Sarvottam, Sridhara, Niyo and Gold have powered their way through to the top of the mind recall of consumers. Super Sarvottam, in particular, has made its presence felt in many BTL marketing activities conducted by leading media houses of the country. By doing so, it has been immensely successful in focusing on the target audience which has in-turn resulted in successful and productive brand penetration.